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NEW HATS

CONQUER THE ELEMENTS WITH NEW WINTER HATS

NEW GEAR DROPS

SHOP The latest gear from our collection

NEW

Wear the Story of the Water

Introducing our new States Collection, inspired by local fishing culture and heritage.

COLD WEATHER DNA

WARMTH, COMFORT, AND DURABILITY – REDEFINED.

WATERPROOF TRAVEL BAGS

Your Gear Stays Dry. Guaranteed.

SEE EVERYTHING. CATCH MORE.

BUILT FOR THE WATER, DESIGNED FOR THE BOLD.

100% FLOATABLE WITH BUOY-BRIM™

THE HATS THAT REFUSE TO SINK. PERIOD.

this hat is built different.

Over 15k 5-star Reviews

files/water-and-sweat-proof.svg Repels Water &
Fights Sweat
files/sweat-lightweight.svg light-weight &
durable
files/anti-bacteria.svg antimicrobial inner
band
files/washable.svg Machine wash or
soak to clean

Made For Adventure

FLEXWAVE: MADE TO MOVE

Experience FlexWave Technology: the ultimate 4-way stretch hat material designed for maximum mobility and durability.

The most comfortable hat you’ll ever wear. Period.

Whether you’re offshore, on a trail, or just outliving the 9 to 5, these hats are engineered to move with you. It’s ultra-light, floats with our Buoy-Brim™ tech, and shrugs off sweat and salt with next-level water resistance.

icon Water, sweat + Stain resistant
icon floats with our Buoy-Brim™ tech
icon SPF 50+, Breathable + Airy
icon Retains its shape over time

Over 270k followers on instagram

Welcome to the Family.